OKRs, or Objectives and Key Results, is a framework for goal-setting and performance measurement commonly used in businesses and organisations. The methodology helps teams and individuals align their efforts towards achieving common objectives. The approach divides objectives into two components:
- Objectives: These are qualitative and define what one wants to achieve. Objectives are often broad, ambitious, and inspirational.
- Key Results: These are quantitative metrics used to measure progress toward the objective. Key results should be specific, time-bound, and verifiable, so it's clear whether they have been achieved or not.
The OKRs methodology aims to create alignment and engagement around measurable goals, making it easier for organisations to communicate and achieve their strategic and operational objectives.
Key results should be specific, time-bound, and verifiable, so it's clear whether they have been achieved or not.
The OKRs methodology aims to create alignment and engagement around measurable goals, making it easier for organisations to communicate and achieve their strategic and operational objectives.
Origin of the OKRs (Objectives and Key Results)
The OKRs (Objectives and Key Results) methodology is often attributed to Andrew Grove, who introduced the approach during his time at Intel. The framework gained wider recognition and adoption after John Doerr, a venture capitalist who had worked at Intel, presented it to other companies and included it in his book "Measure What Matters." Therefore, while Andrew Grove is credited with the initial development and internal corporate use of OKRs, John Doerr played a significant role in popularising the methodology beyond Intel.