Knowledge Centre | Human Performance Technology by DTS

Trump: The Guide to Cognitive Bias (INFOGRAPHIC)

Written by Theo Winter | Oct 30, 2016

The topic of cognitive bias is one of my favourite things. The Wikipedia page lists around 200 biases—way too many to absorb easily or quickly. What's more, the descriptions are often more academic and abstract than illustrative. On many websites, I find that real-life examples of biases are missing. Few things instruct better than example when you're learning something new, and there's really no better example of a human being on the planet who idiotically displays—and cleverly exploits—so many biases so frequently than Donald Trump.

The following infographic highlights 20 of the most important and common cognitive biases, using examples from the life and presidential campaign of Trump.