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Maybe You Are a Freak (Maybe You Are Going to Change the World)


“Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them....

About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”— Apple's "Think Different" Ad Campaign, 1997, Originally Narrated by Steve Jobs and Written by Rob Siltanen



Rules are everywhere. Rules of thumb. Rules of law. Rules of language. Rules of life.

Rules can equally protect us from—or expose us to—danger; they can block out the harsh sunlight of foreign ideas as fast as they can reveal the exotic moonlight of new discovery.

It takes a superhuman mind to cut through the twisting vines of childhood conditioning: the rules that construct our perspective and shape our reality.

For many, self-reflection is pointless.

The rules = reality—not the other way around.

No need to examine.

No need to question.

No need to change.

Don't challenge the status quo.

Comic-bb2.pngRule Breakers

Conditioning is a powerful force.

Which is why it takes superhuman strength to step up and question the ruling class of ideas—the very reality—that people take for granted.ach9.pngThe bigger the idea, the harder the challenge, the greater the legacy. 

Throughout history, many of the most celebrated heroes and giants of the human race have been looked down upon as crazies, losers, outcasts, troublemakers, and heretics. Until they changed the system.

Socrates did it with philosophy. Marie Curie did it with chemistry. Albert Einstein did it with physics. Steve Jobs did it with technology. Each titan understood the power of systemic assumptions.

  • Socrates: "The unexamined life is not worth living."
  • Curie: "Be less curious about people and more curious about ideas."
  • Einstein: "Great spirits have always encountered violent opposition from mediocre minds... Few people are capable of expressing with equanimity opinions which differ from the prejudices of their social environment. Most people are even incapable of forming such opinions."
  • Jobs: “When you grow up you tend to get told that the world is the way it is and your life is just to live your life inside the world... Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you—and you can change it, you can influence it, you can build your own things that other people can use. Once you learn that, you'll never be the same again.”

Normal Appeal

Who wants to be normal?


Wouldn't you rather be incredible?

Isn't completely normal the same as nothing special?

You cannot, by definition, look extraordinary without seeming abnormal to most people.

What exactly is normal, anyway?

How do you define normal?

Maybe normal means most brainwashed.

Maybe the people who seem perfectly normal are more messed up than you know.

twitter.pngComic-JS.pngBeautiful Freaks

Maybe you're not normal, but maybe that's a good thing.

Maybe what makes you a freak is your superpower.

Maybe someday you're going to use what makes you different as a magical opportunity, as unexpected power, as dark pain, as explosive fire, as new awareness to change the world.comic-5-edit.png                    Left to right: Dr. Strange, Wonder Woman, Batman, Jean Grey, Neo 

You can’t find a hero who hasn't fought battles.

You can't stand centre stage without some critics.

You can't dodge bullets without bending the rules.

You can't possess superpowers without seeming strange.

You can't construct a lightsaber without carrying a rare crystal.

You can't have a mother of dragons without hatching a few deadly eggs.

You can't understand the secrets of space without going boldly into the unknown.

And you can't make a great big dent in the universe without daring to be a little. bit. different. Maybe what the world needs most is a freak like you.

Theo Winter

Theo Winter

Client Services Manager, Writer & Researcher. Theo is one of the youngest professionals in the world to earn an accreditation in TTI Success Insight's suite of psychometric assessments. For more than a decade, he worked with hundreds of HR, L&D and OD professionals and consultants to improve engagement, performance and emotional intelligence of leaders and their teams. He authored the book "40 Must-Know Business Models for People Leaders."

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