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Trump: The Guide to Cognitive Bias (INFOGRAPHIC)

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The topic of cognitive bias is one of my favourite things. The Wikipedia page lists around 200 biases—way too many to absorb easily or quickly. What's more, the descriptions are often more academic and abstract than illustrative. On many websites, I find that real-life examples of biases are missing. Few things instruct better than example when you're learning something new, and there's really no better example of a human being on the planet who idiotically displays—and cleverly exploits—so many biases so frequently than Donald Trump.

The following infographic highlights 20 of the most important and common cognitive biases, using examples from the life and presidential campaign of Trump. 

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Theo Winter

Theo Winter

Client Services Manager, Writer & Researcher. Theo is one of the youngest professionals in the world to earn an accreditation in TTI Success Insight's suite of psychometric assessments. For more than a decade, he worked with hundreds of HR, L&D and OD professionals and consultants to improve engagement, performance and emotional intelligence of leaders and their teams. He authored the book "40 Must-Know Business Models for People Leaders."

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